AMS President Bob Klein Quoted in World Intellectual Property Review Article

A recent article in the May/June 2009 issue of the World Intellectual Property Review quotes Bob Klein, President of Applied Marketing Science, on key elements of selecting a damages expert for intellectual property cases. Key attributes include the ability to simplify complex information and present it clearly to juries, and to properly execute and analyze a survey showing the degree of consumer confusion. (PRWeb Jul 17, 2009)

Read the full story at http://www.prweb.com/releases/2009/07/prweb2643774.htm

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